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will be more reflected in the basic models of popular elements.In professional sports-apparel market, medium to high-end brands topped the emerging dispute over: NIKE, Adidas ranks of high-end, especially sports brand Reebok Adidas acquired the world's third, and after he won the sponsorship of the Beijing 2008 Olympic Games, with a more aggressive tendency to attack the NIKE. Judging from the sales in absolute terms, comparable to Adidas has teamed up with leading local brand Li-Ning, Adidas sales, mainly from the first-tier cities.While in the midrange market, oakley sunglasses discount singapore   after successfully listed in Hong Kong, Li Ning, Anta has annual sales of close to 2 billion yuan, however, both in terms of product structure be different: Li Ning in 2005 revealed that all products 58.76% share revenue sales of its apparel, shoes for 33.22% and the rest is the accessory products, whereas Anta lower proportion of clothing.In low-end market, all brand to sneakers accounted for absolute led status of pattern also in gradually change, clothing class products are has different

 degree of growth, reflect out exuberant of regional market needs; but low-end products due to pricing lower, oakley ladies commit sq sunglasses  cost control of pressure larger, plus itself technology development strength of limit, its clothing class products still lack necessary of function sex fabric of application, and special design.Market is further divided in two legs to stand firm in the marketGeneral,, from future development trend see, movement clothing market will further subdivision, this including brand concentrated degrees relative lower of new development market, like with ski boom of comes, professional ski clothing and supporting products of sales will get upgrade; also including original professional market within of further subdivision, like fitness clothing class, with fitness venues service crowd of further subdivision, its high-end professional products of blank is expected to get fill. Sports apparel market, should arouse concerns, in this respect, comfort, price and popularity should be the focus of product development considerations.Has always


been the major international brands will continue in the future, is a strong product development capability. NIKE's product developers to reach 3000 people, investment in research and development is very high; are among today's stars on the brand value, but also to be good at picking tomorrow's stars. Product development and branding the threshold will be higher in the future, China's first-tier brands, they needed to break through product development, on celebrity endorsements. Brands must choose their direction was professional, or fashion, or inject some pop elements, these three directions are not completely separate, of course, brands must have a good professional, the proportion of each of the elements of fashion. Premium solid midrange one latecomer crescendoChina sportswear brands according to different criteria, could be divided in different ways:According to high, medium, low, into a premium brand, namely known as NIKE, Adidas, Puma, Kappa, and Mizuno, these can be counted as first-line brand, Li Ning and Anta, hongxing