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 likely in Beijing Capital International Airport has a decent job. Off to work, came home, turned on my computer, logged onto his website, he transformed, into the site's operators, oakley big taco sunglasses ladies   and this site is less likely to run, in order to facilitate his agency business as a NIKEID.2002, less likely to in United States reading Shi, first times contact to has NIKEID, this is NIKE of a items value-added service, let customer himself to design himself of shoes, can according to himself of preferences change shoes body any parts of color, also can in some specific of location  oakley ten sunglasses price  embroidered Shang himself of name, from color of match, to belongs to himself of personalized identifies are according to himself of preferences to select. At that time, the United States has already some stores provide this service.In 2006, less likely to go back to China, looking for a job after a series of disappointments, he comes up with 4 years ago inadvertently learns the NIKEID service. Although NIKE has this service for 4 years, but always prefer local development,

 still not many people know that in China, nobody does this service. But on the other hand he's also seen, more and more young people are pursuing personalities you want to dress up, DIY has become the trend. NIKEID and DIY coincide with an entrepreneurial idea that's less likely to mind works. Early preparations were less likely someone finish, he must first find a company Web site, doing research on their Web sites online color scheme can be a large part of DIY--NIKEID is select shoe style yourself after color, less likely after a market survey. One day in November, NIKEID proxy site in China less likely to do no publicity, quietly opened.In the eyes of less likely, NIKE stands for the race itself and the NIKEID and full of personality. "I feel NIKEID is very suitable for China, after all, home is not in other countries where there are so many limited edition shoes for sale, want to buy a pair of character shoes will be a very high price, so ID very well. "The price of an ordinary pair of NIKE sports shoes at around 600 Yuan, but through their

 own DIY after prices doubled, but the less likely it seems that aren't expensive," our price is not high, as the most expensive shoe is around 2000, but just a limited edition shoes are much more expensive than this. ”Although so far, less likely has not achieved the right to sale at China's NIKEID, just do the United States NIKEID site agent, but for now, he pulled into a lot of business."My vision is to make people at home can put on their own brands. "In the eyes of the business less likely prospect is very large, while everyone was doing sports, but when it comes to NIKE's current dignity.Nike is really fashion. Last year, the sports fashion products when you push Nike+iPod. this motion device new Nike Moire sneaker soles has a built-in sensor that through it with Apple's iPod Nano music player wireless receiver to communicate. Nike and Apple to launch this movement device listed after 10 weeks in North America, sales volume exceeded 1 million pairs. Nike's appeal is not just on the field, in Hong Kong the AF1 "AirForceLove"
 

 exhibition, pop star Edison Chen took out more than 10 types exhibited her collection of Nike shoes, but in the whole of China, and sneaker enthusiasts who like Chen. "Indeed, NIKE in creating and leading a culture 3 years ago Chinese shoes culture is NIKE created the shoe culture in China. "NIKE's brand manager, said Xu Ying.Nike   oakley sunglasses holbrook ebay   sports Museum opened to Beijing 798, the intention is obvious, it is indicated that Nike is not only functional trainers, are representatives of the fashion and the creative life. "Movement is based, Nike's footwear is not out of the nature of science and technology. But in terms of brand culture, Nike pays more attention to run sports as a fashion product, is a keenly observed today's fashion trends. "Li Chengzhi said. Actually, on products of technology content,, oakley sunglasses fuel cell ladies sports clothing has relative high of entered threshold, thus, from competition of

angle see, once established has himself in a professional field of influence and advantage, so others to wants to attack you of market is relative difficult of; however, has sports concept of leisure clothing is different, this market of total although is big, but competition opponents many, and lack market entered barriers, thus exists relative larger of competition pressure.Premium solid midrange one latecomer crescendoChina sportswear brands according to different criteria, could be divided in different ways:According to high, medium, low, into a premium brand, namely known as NIKE, Adidas, Puma, Kappa, and Mizuno, these can be counted as first-line brand, Li Ning and Anta, hongxing Polk, Jordan can be counted as a second-tier domestic brands such as other brands can only be counted as a third-tier brands. In the first market, NIKE, Adidas international big names such as the share will increase from the market as a whole is concerned, it is relatively stable.According to style to divided, can divided for professional


movement brand, and fashion movement brand and pop movement brand, professional movement brand like NIKE, and Adidas, products development more of reflected out movement of professional sex, can participation to events among, can improve sports game of scores, they for technology of inputs is very high of, "technology + stars" endorsements can said lay has they in movement loaded market a indestructible of status; in fashion movement brand in the, Kappa is a typical of examples, For product design and product demand that emphasizes the sense of fashion, "said Italy's sexy fashion brand Kappa", combining functionality with sexy fashion, outside of the sports world, but also fashion, entertainment activities, such sportswear brand be less emphasis on the functionality of the product. Popular sports categories thrived, Pepsi can be referred to as representative of this category, it emphasizes fashion design elements, in men 's, women 's, casual wear can be all of the design elements, including fabric and pattern, popular sportswear

 

will be more reflected in the basic models of popular elements.In professional sports-apparel market, medium to high-end brands topped the emerging dispute over: NIKE, Adidas ranks of high-end, especially sports brand Reebok Adidas acquired the world's third, and after he won the sponsorship of the Beijing 2008 Olympic Games, with a more aggressive tendency to attack the NIKE. Judging from the sales in absolute terms, comparable to Adidas has teamed up with leading local brand Li-Ning, Adidas sales, mainly from the first-tier cities.While in the midrange market, oakley sunglasses discount singapore   after successfully listed in Hong Kong, Li Ning, Anta has annual sales of close to 2 billion yuan, however, both in terms of product structure be different: Li Ning in 2005 revealed that all products 58.76% share revenue sales of its apparel, shoes for 33.22% and the rest is the accessory products, whereas Anta lower proportion of clothing.In low-end market, all brand to sneakers accounted for absolute led status of pattern also in gradually change, clothing class products are has different

 degree of growth, reflect out exuberant of regional market needs; but low-end products due to pricing lower, oakley ladies commit sq sunglasses  cost control of pressure larger, plus itself technology development strength of limit, its clothing class products still lack necessary of function sex fabric of application, and special design.Market is further divided in two legs to stand firm in the marketGeneral,, from future development trend see, movement clothing market will further subdivision, this including brand concentrated degrees relative lower of new development market, like with ski boom of comes, professional ski clothing and supporting products of sales will get upgrade; also including original professional market within of further subdivision, like fitness clothing class, with fitness venues service crowd of further subdivision, its high-end professional products of blank is expected to get fill. Sports apparel market, should arouse concerns, in this respect, comfort, price and popularity should be the focus of product development considerations.Has always


been the major international brands will continue in the future, is a strong product development capability. NIKE's product developers to reach 3000 people, investment in research and development is very high; are among today's stars on the brand value, but also to be good at picking tomorrow's stars. Product development and branding the threshold will be higher in the future, China's first-tier brands, they needed to break through product development, on celebrity endorsements. Brands must choose their direction was professional, or fashion, or inject some pop elements, these three directions are not completely separate, of course, brands must have a good professional, the proportion of each of the elements of fashion. Premium solid midrange one latecomer crescendoChina sportswear brands according to different criteria, could be divided in different ways:According to high, medium, low, into a premium brand, namely known as NIKE, Adidas, Puma, Kappa, and Mizuno, these can be counted as first-line brand, Li Ning and Anta, hongxing

 

Polk, Jordan can be counted as a second-tier domestic brands such as other brands can only be oakley racing jacket sunglasses for sale   counted as a third-tier brands. In the first market, NIKE, Adidas international big names such as the share will increase from the market as a whole is concerned, it is relatively stable.According to style to divided, can divided for professional movement brand, and fashion movement brand and pop movement brand, professional movement brand like NIKE, and Adidas, products development more of reflected out movement of professional   oakley sunglasses radarlock path singapore  sex, can participation to events among, can improve sports game of scores, they for technology of inputs is very high of, "technology + stars" endorsements can said lay has they in movement loaded market a indestructible of status; in fashion movement brand in the, Kappa is a typical of examples, For product design and product demand that emphasizes the sense of fashion, "said Italy's sexy fashion brand Kappa", combining functionality with sexy fashion, outside of the sports world, but also fashion, entertainment

activities, such sportswear brand be less emphasis on the functionality of the product. Popular sports categories thrived, Pepsi can be referred to as representative of this category, it emphasizes fashion design elements, in men 's, women 's, casual wear can be all of the design elements, including fabric and pattern, popular sportswear will be more reflected in the basic models of popular elements.In professional sports-apparel market, medium to high-end brands topped the emerging dispute over: NIKE, Adidas ranks of high-end, especially sports brand Reebok Adidas acquired the world's third, and after he won the sponsorship of the Beijing 2008 Olympic Games, with a more aggressive tendency to attack the NIKE. Judging from the sales in absolute terms, comparable to Adidas has teamed up with leading local brand Li-Ning, Adidas sales, mainly from the first-tier cities.While in the midrange market, after successfully listed in Hong Kong, Li Ning, Anta has annual sales of close to 2 billion yuan, however, both in terms of product structure

 be different: Li Ning in 2005 revealed that all products 58.76% share revenue sales of its apparel, shoes for 33.22% and the rest is the accessory products, whereas Anta lower proportion of clothing.In low-end market, all brand to sneakers accounted for absolute led status of pattern also in gradually change, clothing class products are has different degree of growth, reflect out exuberant of regional market needs; but low-end products due to pricing lower, cost control of pressure larger, plus itself technology development strength of limit, its clothing class products still lack necessary of function sex fabric of application, and special design.Market is further divided in two legs to stand firm in the marketGeneral,, from future development trend see, movement clothing market will further subdivision, this including brand concentrated degrees relative lower of new development market, like with ski boom of comes, professional ski clothing and supporting products of sales will get upgrade; also including original professional market within

 

of further subdivision, like fitness clothing class, with fitness venues service crowd of further subdivision, its high-end professional products of blank is expected to get fill. Sports oakley sunglasses frogskins clearance   apparel market, should arouse concerns, in this respect, comfort, price and popularity should be the focus of product development considerations.Has always been the major international brands will continue in the future, is a strong product development capability. NIKE's product developers to reach 3000 people, investment in research and development is very high; are among today's stars on the brand value, but also to be good at picking tomorrow's stars. Product development and branding the threshold will be higher in the future, China's first-tier brands, they needed to break through product development, on celebrity endorsements. Brands must choose their direction was professional, or fashion, or inject some pop elements, these three directions are not completely separate, of course, brands must have a good professional, the proportion of

each of the elements of fashion. Search in the Internet basically find Anta company's "negative" reports. Anta was successful, right? The answer is "high enough"--President of Anta in the "did you feel high enough? "Ask questions, answered. In April 2007, the merchandise sales statistics 2006-Chinese market press conference would be held in the great Hall of Anta sneakers has sold for six consecutive years on the market the first good results; Anta, President has just won the "ten most outstanding youth of China" before long. Anta recently to explore overseas markets, plans to open sports city reported spending huge sums also began to appear.Can such told, movement brand of fierce competition and than appliances market, alone from these Quanzhou native brand, we on can strongly perception--Ann stepped, and 361 degrees, and Asia ceremony have, and special step, and deerhui,

and CBA, and Jordan, oakley sunglasses flak jacket cheap  and hung star, grams, and Philharmonic, and dew friends, and name foot etc, and single on Jinjiang Chen Dai town a to, shoes industry company down 2000 home.Developing mode of one greeting – qSummary: I would like to question the ANTA is that image in professional sports, NIKE is the sport's spiritual beliefs; management models, Anta and the mode of learners, then the ANTA will resort to anything to "follow and challenge"?Accompanied by "never stop" concept put forward, many industry executives believe the ANTA started to return to position "professional sports" image. Although many report can see Anta Ding zhizhong, President says: "Nike and Anta does not go the same way, Nike pursuit of sport, appears in some exercise classes and sports and Anta appears more as a sports image. "A core idea of fashion is often referred to in d.Clearly one of the core concepts for preparing to become a sports brand in the world, is essential. "Professional sports" image that seemed