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 exhibition, pop star Edison Chen took out more than 10 types exhibited her collection of Nike shoes, but in the whole of China, and sneaker enthusiasts who like Chen. "Indeed, NIKE in creating and leading a culture 3 years ago Chinese shoes culture is NIKE created the shoe culture in China. "NIKE's brand manager, said Xu Ying.Nike   oakley sunglasses holbrook ebay   sports Museum opened to Beijing 798, the intention is obvious, it is indicated that Nike is not only functional trainers, are representatives of the fashion and the creative life. "Movement is based, Nike's footwear is not out of the nature of science and technology. But in terms of brand culture, Nike pays more attention to run sports as a fashion product, is a keenly observed today's fashion trends. "Li Chengzhi said. Actually, on products of technology content,, oakley sunglasses fuel cell ladies sports clothing has relative high of entered threshold, thus, from competition of

angle see, once established has himself in a professional field of influence and advantage, so others to wants to attack you of market is relative difficult of; however, has sports concept of leisure clothing is different, this market of total although is big, but competition opponents many, and lack market entered barriers, thus exists relative larger of competition pressure.Premium solid midrange one latecomer crescendoChina sportswear brands according to different criteria, could be divided in different ways:According to high, medium, low, into a premium brand, namely known as NIKE, Adidas, Puma, Kappa, and Mizuno, these can be counted as first-line brand, Li Ning and Anta, hongxing Polk, Jordan can be counted as a second-tier domestic brands such as other brands can only be counted as a third-tier brands. In the first market, NIKE, Adidas international big names such as the share will increase from the market as a whole is concerned, it is relatively stable.According to style to divided, can divided for professional


movement brand, and fashion movement brand and pop movement brand, professional movement brand like NIKE, and Adidas, products development more of reflected out movement of professional sex, can participation to events among, can improve sports game of scores, they for technology of inputs is very high of, "technology + stars" endorsements can said lay has they in movement loaded market a indestructible of status; in fashion movement brand in the, Kappa is a typical of examples, For product design and product demand that emphasizes the sense of fashion, "said Italy's sexy fashion brand Kappa", combining functionality with sexy fashion, outside of the sports world, but also fashion, entertainment activities, such sportswear brand be less emphasis on the functionality of the product. Popular sports categories thrived, Pepsi can be referred to as representative of this category, it emphasizes fashion design elements, in men 's, women 's, casual wear can be all of the design elements, including fabric and pattern, popular sportswear